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More than half of the 200 million monthly active users on Pinterest use our app outside the U.S. As we continue to make Pinterest even better for our global users, we moved our traffic to country code top-level domains (ccTLDs). An example of this is serving the website on www.pinterest.de in Germany instead of www.pinterest.com. Here we’ll deep dive into the specifics of how this change can help improve growth and discuss some of the engineering challenges we came across throughout the process.

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    Martijn Scheijbeler

    about 2 years ago #

    Hopefully a lot of people that are dealing with 'SEO' are reading this and are learning a lesson from how they've approached it.