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The key to sustainable growth at Pinterest is putting Pinners first and continuously increasing the value they receive from Pinterest.

Increasing that value could mean improving user experience for both new and returning users, or more effectively communicating benefits and features.

With millions of Pinners, it's a challenge to determine if Pinterest is reaching their goals.

Pinterest measures success with four techniques:

  1. User state transitions

  2. Xd28s

  3. Cohort heat maps

  4. Conversion funnels

  • ND

    Nate Desmond

    about 7 years ago #

    I love the focus on not just getting new users but retaining and engaging current users.

    Also, I want to use that user state transitions graph - great way to track changes in activity.

  • SE

    Sean Ellis

    about 7 years ago #

    I love that Pinterest is getting more transparent with their approach to driving growth. Anyone who wants to take their growth skills to the next level, should apply for the Pinterest growth position listed on our jobs page http://growthhackers.com/jobs/.

  • JL

    Jon Lim

    about 7 years ago #

    Great insight into what goes into growth efforts at a B2C app. I'd love to know if they use any external analytics, but I assume they'd rather trust their own numbers over other measurements.

  • DL

    Dylan La Com

    about 7 years ago #

    Awesome read. Thanks for sharing John!

  • BH

    ben hoffman

    about 7 years ago #

    i love this article because it gets at the heart of what is important for growth - finding out what makes your product useful/special and clearly communicating that to your customer base as early and often as possible. its amazing how this article, written by an engineer of the growth team, did not mention much about user acquisition. he focused solely on product and retention metrics. definitely a great article.

  • JQ

    Jamie Quint

    about 7 years ago #

    The retention graph here seems a lot harder to read than a normal chart based retention graph.

  • AF

    Abs Farah

    about 7 years ago #

    I wonder if they use any other tracking tool i.e Mixpanel or they are just using the one that they have rolled out themselves?

  • LT

    Lee Traupel

    almost 7 years ago #

    This is an awesome read; but, I'd like to know who is managing email marketing for Pinterest? Their appears to be no unified approach to emails we receive via our business account.

    Subjects are somewhat topical and/or looks like some "algorithmic" component. Email should be a huge part of their Sales Funnel.