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Pinterest grew to become an $11 billion business by focusing relentlessly on the users the company had, not the users it thought it should have. What’s fascinating about Pinterest is that it was the first online product that leveraged how we interact with things in the real world to help users organize their digital lives.

Here are some of the points explored in this article:
- How Pinterest’s early growth was driven by focusing on the users the company had
- How accessibility and ease-of-use have shaped Pinterest’s growth and development as a product
- Why Pinterest’s relentless focus on its user base has been so critical to the company’s continued survival

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