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Subscription e-commerce is a crowded space, with multiple companies competing in the fashion and clothing vertical alone. But, to a customer, what differentiates a subscription clothing box like Stitch Fix (or its dozen competitors), from Amazon Fashion, from Nordstrom? Today's Reforge case study looks at how Stitch Fix has used personalization to drive retention and monetization, paving the path to its upcoming IPO.

  • MG

    Mike Glover

    about 2 years ago #

    Excellent post. It's really interesting to see how these subscription services have grown in industries and niches that you would have previously thought to not be suited. I've read that Under Armour are also now branching out into this with a subscription service that basically copies Stitch Fix.

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