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During the six months before PageCloud launched, 10,000 people bought licenses for it, paying money for a product they’d never tried—netting PageCloud a total of $1 Million in revenue.

Riding those numbers, PageCloud then raised $8.5 million in seed and Series A funding in the year after launching its product.

Henry, who’s the head of PageCloud Customer Acquisitions, told us exactly what worked with their pre-launch strategy, including:

- How pre-pitching to meetup groups led them to the stage at TechCrunch Disrupt

- How hyperbolic Facebook video ads create the buzz needed to spur their campaign

- How they used a referral campaign to maximize their pre-launch sales

Want to completely turn your pre-revenue marketing on its head? Read on to see what might work for you.

  • HB

    Henry Brown

    2 months ago #

    Thanks for sharing this with the community @benjihyam!

    I'll be checking in on the comments in case anyone has questions :)

  • PH

    Pradyut Hande

    about 2 months ago #

    While providing some helpful insights, there is no one-size-fits-all approach, particularly in the SaaS market. Companies place so much emphasis on launch and rapid acquisition/scale, that pre-sales is often relegated to the backburner.

  • LH

    Leonard Heard

    2 months ago #

    This is super inspirational. Thanks for sharing! Pre-sales stories are always so amazing.

  • WH

    William Harris

    2 months ago #

    Wow - that's impressive!

  • GR

    Gigi Rodgers

    about 2 months ago #

    I love how they practiced with local folks before going ALL IN, you know?

    • HB

      Henry Brown

      about 2 months ago #

      Definitely think this is one of the most actionable takeaways readers can take from this! It's something I strongly encourage young entrepreneurs to do.

      If nothing is available in person where you happen to be, try to go deep into a relevant Facebook Group or subreddit.

  • KB

    Kaylee Blubaugh

    about 2 months ago #

    Great work @henrycabrown ! Very impressive!

    I have a few slightly off topic questions for you.

    Do you offer pay-as-you-go pricing plans at PageCloud? If so, how are you tracking the ROI for those sales? I am used to the simple annual recurring revenue model and just recently introduced a pay-as-you-go option and I'm struggling to report on the ROI of the two together.

    Also, curious as to whether you ran these campaigns in-house or with an agency?

    • HB

      Henry Brown

      about 2 months ago #

      Thanks @kaylee-blu!

      We don't offer pay-as-you-go pricing at PageCloud, it's standard SaaS MRR for all customers who've been with us since launching. For those who purchases during the pre-sale, they are recognized on a monthly basis but collected 1x per year, like an annual subscription. I'll ask around to see if I can track down something that could be helpful for your case, but don't have any personal experience. Sounds like something you'd need a fair bit of data to confidently report on, though.

      All campaigns, currently and during the pre-sale, are run in-house :)

      • KB

        Kaylee Blubaugh

        about 2 months ago #

        Thanks for the reply @henrycabrown , I appreciate it! It definitely is a lot of manual work right now. Especially since we charge after the fact based on usage, so every month for every user is different.

        Congrats again on the campaigns, very impressive!

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