During the six months before PageCloud launched, 10,000 people bought licenses for it, paying money for a product they’d never tried—netting PageCloud a total of $1 Million in revenue.
Riding those numbers, PageCloud then raised $8.5 million in seed and Series A funding in the year after launching its product.
Henry, who’s the head of PageCloud Customer Acquisitions, told us exactly what worked with their pre-launch strategy, including:
- How pre-pitching to meetup groups led them to the stage at TechCrunch Disrupt
- How hyperbolic Facebook video ads create the buzz needed to spur their campaign
- How they used a referral campaign to maximize their pre-launch sales
Want to completely turn your pre-revenue marketing on its head? Read on to see what might work for you.
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