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Adobe has a program for Principal Solutions Consultants—a competitive and prestigious role that offers additional leadership and advancement opportunities. It isn’t a program you automatically advance into. Candidates have to apply separately, get an endorsement from their managers, and impress a panel of VPs and executives.

After a little prodding from his manager, Travis decided to go for it. And as you’re about to read, he used an extremely creative method to go after the big new promotion.

A corporate explainer video.