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Zero to $90 million in under 5 years — That is the definition of scaling fast.

Labeled as the “fastest growing watch brand” in the world by Forbes, MVMT (pronounced ‘Movement’) is making a big splash in the eCommerce watch market.

MVMT founders Jake Kassan and Kramer LaPlante dropped out of college in 2013 with a dream of “shaking up” the watch industry. They were fed up with overpriced designer watch brands that ostracized a big part of the consumer market.

Sure, it’s another story of industry disruption, but it’s also a story that epitomizes the potency of digital marketing when it’s executed correctly.

Curious how they were able to kill it with Facebook ads, we reverse engineered MVMT's Facebook ads strategies. Here are the 10 things that we learned and how you can apply these for your eCommerce business.

  • DB

    Daniel Backhaus

    over 1 year ago #

    I'm always interested in stories of emerging brands disrupting stolid industries using digital technology. Interestingly enough, the watch industry was disrupted in the 60s/70s by Japan, then again in the 80s/90s (remember Swatch?), and now once more with brands like MVMT, Shinola, and others.

  • BS

    Benjamin Savodi

    over 1 year ago #

    Great case study! Quick question, you mentioned something about testing one element at a time. Which ad element do you usually start testing right off the bat?

    • ED

      Edward Dennis

      over 1 year ago #

      Great question..... From my experience, I find the CTA has the biggest impact. Some people might find it different, though.

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