Zero to $90 million in under 5 years — That is the definition of scaling fast.
Labeled as the “fastest growing watch brand” in the world by Forbes, MVMT (pronounced ‘Movement’) is making a big splash in the eCommerce watch market.
MVMT founders Jake Kassan and Kramer LaPlante dropped out of college in 2013 with a dream of “shaking up” the watch industry. They were fed up with overpriced designer watch brands that ostracized a big part of the consumer market.
Sure, it’s another story of industry disruption, but it’s also a story that epitomizes the potency of digital marketing when it’s executed correctly.
Curious how they were able to kill it with Facebook ads, we reverse engineered MVMT's Facebook ads strategies. Here are the 10 things that we learned and how you can apply these for your eCommerce business.