If you’re faced with a limited marketing budget, the uncertain playing field of Facebook Ads might make ad spend feel like a risky proposition.
However, with 2.38 billion Facebook monthly active users including buyers and brand evangelists, it pays to have a great Facebook Ad strategy that puts at least some portion of your overall marketing budget to work.
So how do you optimize your Facebook ad campaign—and ensure you maximize every dollar spent?
Here, we asked over 50 experts to share their best tips for achieving great ad conversion results on a small budget
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