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As of March 2021, 92.9% of iOS and 96.7% of Android apps were free to download. You will hardly find a paid app neither among the most downloaded nor top-grossing products.

But if the most rated apps are free, how do they earn money?

Check out our fresh blog post that reveals the best monetization techniques that can boost the revenue of an existing app or help plan a good monetization strategy for your future mobile application.