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“It just exploded,” Sebastian told us during our recent interview. “We got 13,000 new subscribers in a week. It was like we found a way to engineer virality.” Ever since, the Content Marketing Team has been working to unlock the puzzle that is YouTube—working to see what works, and what doesn’t, to grow its subscriber base. The team’s goal is to cut through the noise to find which tactics have the biggest positive impact on results. As you’ll read below, one tactic had a bigger impact than anything else Mindvalley tried. “Tags,” Sebastian told us. “That’s where we found the biggest improvements. It was the 20 percent that made the 80 percent impact we were looking for.”

  • CH

    Corey Haines

    almost 2 years ago #

    This is so insightful!

    If I understand correctly, the biggest difference in helping gain such a massive influx of subscribers was the usage of tags based on the “up next” videos and then creating videos with similar tags to keep people watching more and more of their videos, correct?

    Fascinating stuff

  • NC

    Nathan Collier

    almost 2 years ago #

    I read somewhere that YouTube's search volume is much bigger than Bing's. So this strategy makes a lot of sense and I hadn't heard of anyone else doing this before.

  • KK

    Kenny King

    over 1 year ago #

    This is an amazing post!

    Most marketers probably see YouTube more as a social media site, so they're missing out on so much traffic.

    I'm willing to assume, also, that the traffic that comes in from YouTube to a website will also increase that site's organic traffic in Google.

    Excellent resource!