The underwear company ran a late-afternoon, two-hour event on Nov. 25 complete with a DJ and dance contests. As more people joined, MeUndies unlocked larger and larger discounts. The Live event attracted 13,300 viewers. Those users tallied 5,998 engagements. The Facebook Live audience opened their wallets. Users converted at a rate of 25%, 13 times the average conversion rate for MeUndies on Facebook. Because of that success, MeUndies is already considering how it can replicate the event.
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