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The underwear company ran a late-afternoon, two-hour event on Nov. 25 complete with a DJ and dance contests. As more people joined, MeUndies unlocked larger and larger discounts. The Live event attracted 13,300 viewers. Those users tallied 5,998 engagements. The Facebook Live audience opened their wallets. Users converted at a rate of 25%, 13 times the average conversion rate for MeUndies on Facebook. Because of that success, MeUndies is already considering how it can replicate the event.

Idea to test from this article:

  • DH

    Dani Hart

    over 2 years ago #

    I saw another clever approach to using Facebook Live MeUndies did yesterday to encourage engagement...
    https://www.facebook.com/meundies/videos/1381709955195133/

    @hailey_pink would love to hear how this performed for you guys!

    • HP

      Hailey Pink

      over 2 years ago #

      As you all know, whether you're in retail or not, the holidays are quickly approaching and we want to drive as much awareness to our site and product in this short period of time. The poll we ran was a fun way to do that. Our brand marketing team built this cool poll around what undies Santa wears and people could vote. Once they viewed and interacted with that poll they were dropped into a remarketing campaign where we are showing them the print that was showcased in the poll. Our Facebook live poll reached about 800K people (and climbing) and received 2k reactions, 86 comments and 32 shares. Doesn't sound like a lot of shares but the audience that did share, 593 of their friends voted on our poll out of the 2k votes. Reaching and engaging new people is always great! Facebook Live is a fun way to reach new audiences.

  • DH

    Dani Hart

    over 2 years ago #

    @hailey_pink knows how to rock Facebook's advertising and new features. I loved being able to follow along day of the event to see how it all panned out. Free underwear and discounts were unlocked at different levels of engagement and the comments came flooding in throughout the entirety of the broadcast.

    Very cool to see her perspective in lessons learned and what will be different next go around. As Hailey says, it was live and raw, but in my opinion that's what made it successful. It's a lot easier to buy from people than it is to buy from another email with 20% off. Bravo MeUndies team!

  • KA

    karim Abd El Kader

    over 2 years ago #

    Hello @hailey_pink and @danihart ,

    Thanks for sharing the great case-study.

    You were saying that users who engaged with the live video were dropped in the remarketing list. I am very curious to know how you were able to do this? As far as i know that we can only conduct remarketing campaigns for users who we have their data like:

    - Emails and/or phone numbers.

    - Website visitors using FB Pixel.

    - App Visitor using FB Pixel.

    Thanks again for the great Case-study,
    K.

  • KA

    karim Abd El Kader

    over 2 years ago #

    Hello again :) @hailey_pink and @danihart

    Actually i checked and did my research it can be done to drop FB users who engaged with your video in a remarketing list.

    Link: http://www.jonloomer.com/2016/03/04/engagement-on-facebook-custom-audiences/

    Thanks for the case-study and i will test it the soonest.

    • DH

      Dani Hart

      over 2 years ago #

      @karim_abd_el_kader awesome to hear you were able to figure it out. Would love to hear your results once you give it a try. Cheers!

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