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With the steady stream of new smartphone devices and operating systems being released every few months, it’s no surprise that we’re seeing an explosion in the development, adoption, and regular use of messaging apps.

Messaging technology itself isn’t necessarily new—it’s been around for a long time. But things are different now.

Messaging apps are changing the real estate industry forever, and in order to continue capturing more referrals, landing more clients, and selling more homes, it’s helpful to understand why.

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