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Blogging is a cornerstone of internet culture — it was essentially social media before we even had the phrase “social media.”

Because of this, dozens of blogging platforms have emerged (and disappeared) over the years.

However, while we’ve had platforms such as LiveJournal and Xanga capture our attention for a moment in the past, there just isn’t a platform out there quite as iconic as Medium.

Founded in 2012 by Twitter’s co-founder and former CEO Evan “Ev” Williams, Medium is a beautiful, easy-to-use blogging platform that allows users to publish on just about any topic imaginable— all while being part of a larger community. 👫

But what makes Medium stand out versus the other platforms that came before it? Let’s go more in-depth to see how it became an iconic product!

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