One challenge that Marketing Directors of large corporations face today, is to effectively improve marketing campaigns performances and grow company profit margins.
By working with many of them in the last couple of years, we noticed that many seek a solution in new analytic software, marketing ideas or AI technology.
But from our experience, the real impact on marketing performance comes by leveraging existing business assets such as CRM data, contact databases or other sources of PII.
The real challenge for them is knowing how to enable more data-driven marketing campaigns at the corporate level, operating in collaboration with several internal departments and having to meet strict operational best practices. The roadblocks to their success are often merely bureaucratic.
In this article we address six of the most common obstacles that Marketing Directors face to improve marketing performances, and what are the solutions to overcome them.
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