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Today’s marketers are made of steel. They have to cope with challenges that are constantly coming from all sides: changing markets, decreasing budgets, declining audiences, a lack of tools. While all these problems might be on the horizon, marketers are typically so busy with their current struggles that they can’t even see an avalanche coming.

In this article, we talk about how analytics can help marketing specialists get their heads out of the routine and gain complete control over their marketing.

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