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A technology company specializing in security and cryptocurrency applications, Ledger has done an incredible job of building a brand synonymous with security, but also beloved by customers.

Referral Candy's Darren Foong spoke to Ledger's Julien Lucas, Head of Consumer Sales, to understand their eCommerce journey, how they built their community from day one, and how they embraced the cryptocurrency ecosystem.

The keys to Ledger's strategy:

  1. Engaging the Community in Discussions & Feedback
  2. Embracing the Ecosystem – through Partnerships and Security
  3. Building Value for Customers with Ledger Academy and a Referral Program