Leadpages is one of the world’s most popular lead generation and landing page platforms. One year after securing a $27M series B financing round, they acquired Drip — the first and only ecommerce customer relationship manager (ECRM).
Both companies have grown a great deal in the past few years, and neither show signs of stopping. While admiring their growth, I just so happened to notice they both use webinars in their businesses, driving growth by providing a consistent flow of revenue.
Being a webinar aficionado myself, I decided to dig deeper to figure out what they’re doing right to be running 16+ customer education webinars every month that help reduce churn, convert more trials, and increase customer lifetime value.
With the help of Leadpages' webinar dream team, I learned a TON about their high-frequency webinar process:
I also had the Leadpages webinar team tell me their best tips on running highly effective webinars at scale, and how they quickly learned and improved when they first started running webinars.
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