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Leadpages is one of the world’s most popular lead generation and landing page platforms. One year after securing a $27M series B financing round, they acquired Drip — the first and only ecommerce customer relationship manager (ECRM).

Both companies have grown a great deal in the past few years, and neither show signs of stopping. While admiring their growth, I just so happened to notice they both use webinars in their businesses, driving growth by providing a consistent flow of revenue.

Being a webinar aficionado myself, I decided to dig deeper to figure out what they’re doing right to be running 16+ customer education webinars every month that help reduce churn, convert more trials, and increase customer lifetime value.

With the help of Leadpages' webinar dream team, I learned a TON about their high-frequency webinar process:

  • How they specifically tailor each webinar to people in each part of their funnel
  • The benefits of high frequency and consistency
  • The three main things that a good SaaS webinar should do

I also had the Leadpages webinar team tell me their best tips on running highly effective webinars at scale, and how they quickly learned and improved when they first started running webinars.

  • LJ

    Lucas Johnson

    over 1 year ago #

    Also, a quick question: Is Leadpages crazy for running 16+ webinars every single month?

    Did I mention they're doing it with only two people? Let me know your thoughts on this high-frequency approach.

  • SB

    Siddharth Bharath

    over 1 year ago #

    Love that bit about tailoring each webinar based on the part of the funnel the audience is in. Sometimes people expect to run a sales or product demo webinar to a completely cold audience, when you really should be doing more of an educational webinar.

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