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There are a lot of entrepreneurial growth stories. They usually list a bunch of tactics that a company used. I call this a “tactics buffet”. It’s hard to take action on tactics buffets.

I always start reading with high expectations then find myself saying this: “Ok, so they used emails, plus ads, plus content, plus word of mouth, plus referrals. So what should I do...like...this week?"

Instead, in today’s story, based on an exclusive interview with the founder of KlientBoost (a $3.6M PPC agency), we break down how they grew in phases, distinguishing what they did in the early months (before starting, getting first clients) from what they did in the later stages (scaling content production, systematizing lead qualification).

It also has fun and genuinely interesting tidbits in it:

  • How the founder actually wanted to start a SaaS business but decided to fund it through this agency instead of take VC money
  • Their cold email template with an unconventional GIF at the end.
  • How he hired his first designer before any revenue and created a "Starbucks schedule" to use Starbucks as an office and not get kicked out.
  • How throwing a "Taco Day" at a conference was the first example of an entire growth strategy that worked wonders for them.

Check it out and if you found at least one idea that you can apply to your company, I'd love to hear about it in the comments.

  • CA

    Casey Armstrong

    about 3 years ago #

    I heard from a friend of a friend of a friend that he read on Twitter that @johnathandane actually just challenged potential clients to a 1-on-1 basketball game, which resulted in him laughing his way to the bank.

    That not true?

    • DK

      Devesh Khanal

      about 3 years ago #

      Can he play? Does he know I'm 6'6" and from Oakland?

    • JD

      Johnathan Dane

      about 3 years ago #

      Lol, are you trying to become a client, challenge me on the court, and lose money at the same time?

      Sounds like a win/win/win ;)

  • JC

    Jeff Cox

    about 3 years ago #

    Very inspiring post! I like the elimination of the "tactics buffet" and giving the reader a more actionable and logical progression of growth. Thanks for sharing!

    • BH

      Benji Hyam

      about 3 years ago #

      Of course. It's always more interesting to hear the story behind things instead of just saying things like "they used email and content to scale". The next question that comes to mind is 'yeah, well how did the use those things and what was the sequence of events'... that's the way we tried to approach the story.

      Hopefully you got some ideas from it.

      • BJ

        Ben Jacobson

        about 3 years ago #

        Love the way you guys handle these types of narratives. You've nailed a freakishly compelling way of packaging and conveying a case study, and it doesn't seem to get old.

      • JC

        Jeff Cox

        about 3 years ago #

        Definitely! I think that phase 2 is very relatable to what I'm focusing on now. Especially the content partnerships, but also the brand building.

  • DS

    Danavir Sarria

    about 3 years ago #

    Love this!

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