There are a lot of entrepreneurial growth stories. They usually list a bunch of tactics that a company used. I call this a “tactics buffet”. It’s hard to take action on tactics buffets.
I always start reading with high expectations then find myself saying this: “Ok, so they used emails, plus ads, plus content, plus word of mouth, plus referrals. So what should I do...like...this week?"
Instead, in today’s story, based on an exclusive interview with the founder of KlientBoost (a $3.6M PPC agency), we break down how they grew in phases, distinguishing what they did in the early months (before starting, getting first clients) from what they did in the later stages (scaling content production, systematizing lead qualification).
It also has fun and genuinely interesting tidbits in it:
Check it out and if you found at least one idea that you can apply to your company, I'd love to hear about it in the comments.
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