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Kissmetrics is a venture-backed, behavioral analytics and engagement platform founded in 2008 by Neil Patel and Hiten Shah. They've raised over $10 million in venture funding and have some of the most respected advisors in Silicon Valley.

They also have one of the most streamlined webinar processes that we've ever seen.

Kissmetrics has been optimizing their webinar process over many years with over 230 webinars run (not including demos and customer success webinars!).

What's more, they've done this with only one person managing all of their webinars!

I had to learn their secret, so I did some intense research to find out exactly how Kissmetrics manages their webinars:

  • How they're able to consistently produce webinars on different high-level growth topics at scale with only one webinar manager
  • Which webinars Kissmetrics uses in each part of their sales funnel
  • Kissmetrics' traffic sources that get them thousands of registrants and attendance rates just below 40%

Helping and verifying my research was none other than Thue Madsen, Webinar Wizard and Marketing Ops Manager at Kissmetrics.

  • SB

    Siddharth Bharath

    over 1 year ago #

    I love how they combine the best of both worlds - the partnership and list building with guest webinars, followed by product demonstrations. Do this on a consistent basis and you'll see insane growth.

    • LJ

      Lucas Johnson

      over 1 year ago #

      Definitely one of the biggest growth hacks I've seen with webinars, or any tool for that matter. AND they only have one person running the whole show. No wonder they've been running these for years!

  • NS

    Nitish Sharma

    over 1 year ago #

    @lucas_johnson have you tried this by yourself?
    Are there any cons to this practice?

    • LJ

      Lucas Johnson

      over 1 year ago #

      For Demio, we run more product education webinars (more similar to the Intercom case study I wrote a few months ago - https://learn.demio.com/intercom/)

      Prior to joining Demio, I helped set up and run monthly guest webinars for another company that were incredibly effective. The only con I can really think of is the time it took to find great guests that truly fit our audience and could provide immense value without purely wanting to pitch their product.

      Having guests that provide little value and spend 50% of the time pitching their (sometimes not-so-great) product will quickly damage your reputation and trust with your audience. You need to take the time to find the right fit, because you won't get many return attendees on future webinars otherwise.

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