Leave a comment

At Intercom, we place a lot of time and resources on crafting beautiful, thoughtful landing pages. But they didn't always convert as well as they could have for paid traffic. Learn how we approached personalizing our landing pages for PPC campaigns, resulting in a 3X increase in our conversion rates.

  • DS

    David Schoenfeld

    over 2 years ago #

    I still like this! But aren't we doing that for many many years especially for SEO and PPC... it's a bit like going back to detailed landing pages instead of grouping them like it seem to become a trend due to the "thin content" updates...

    • MP

      Michele Pendergast

      over 2 years ago #

      Hi David, Thanks for reading — and I'm glad you liked it! I know we're not reinventing anything but it's something we tried recently, and we love sharing our learnings with fellow startups that might benefit, too.

  • LM

    laurent malka

    over 2 years ago #

    This is a pure online marketing play, with attention to detail. Since this is what we do and we come from, we did some similar experiments that not only combines dynamic texts, but also dynamic images that load, according to the search terms showing up in the utm_term query string.

    The reason we went that far is due to the fact that not only our audience is looking to track conversions, but conversions with specific ad /search networks and affiliate networks. Since each of those entities track conversions differently it's a constant quest to discover parameters/methods etc...

    This is an experimental page. You can update the search terms with bing, peerfly, maxbounty and a few other brands to see texts and images/logos update.


Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.