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In this guest post for UserTesting.com, Sean Ellis digs into the critical role that UX plays in driving product growth with examples from Dropbox and other successful companies.

  • over 5 years ago #

    Interesting article. Obviously aimed at the digital space I increasingly see potential to improve the entire CX by extending some of the principles of UX out into non-digital domains.

    Mind you, some of those of us who've been living in the multi-channel world have been saying this for years!!

    • SE

      Sean Ellis

      over 5 years ago #

      Funny you mention that. One area where I apply "onboarding" principles is at a trade show. It's been many years since I've done one (way back when I was at LogMeIn), but when I did I found myself constantly tweaking booth layouts and signage based on approach paths. I was trying to find the layouts that got the highest percentage of people to stop into the booth to ask questions and request demos. I'd walk down the aisles and try to empathize with the prospects perception. That might be pretty normal, but it felt a lot like optimizing UX for website or product onboarding.

      • AD

        Adam Daigiain

        over 5 years ago #

        I can personally attest that trade show / expo layout optimization, or let's call it offline ux, can easily mean a difference of hundreds of leads.

  • HA

    Hannah Alvarez

    over 5 years ago #

    Great post, Sean! I think this is a really important topic that doesn't get addressed enough in the UX community or the growth community. Thanks for writing this up!

  • JE

    Jason Ephraim

    over 5 years ago #

    Great post @morgan thanks for posting. It's interesting how UX becomes soo matter of fact in growth hacking that it can be easily overlooked if you aren't careful.

  • BG

    Brandon Gains

    over 5 years ago #

    Interesting read @sean Definitely agree with you that getting users to the 'aha' moment is critical to a products' success.

    In my interview with @morgan we talked about how users have a much higher NPS score in those 'golden' or 'happy' moments. Which is a great time to prompt the user to make a referral.

    Here's the rest of the interview here: