Really amazing founder story here. Here's an excerpt:
By November 1, 2017, I know one thing for sure: we’re going to run out of money. We were supposed to have launched by now, but things got a little off track. And while no product is ever done exactly on time, this one had actually gotten pretty close!
My husband and co-founder Chris and I had decided to invest $500k of our own money into our latest project, a developer alert tool we call Ropig, but we knew that if we didn’t put a hard cap on that investment, it could easily turn into a money pit.
So with our launch just out of reach, the numbers were clear: on Jan 31, 2018, our $500k would be gone, and that would be that. It left us with about three options:
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