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Learn how you can get insane conversion rates with Facebook's 'detailed targeting'
This is awesome, Ross, thanks for sharing.
I'm also curious: do you have any experience bidding on conversions with Facebook as a way to generate better results?
I usually only optimize for conversions as that is my end goal - and Facebook does a great job of targeting people likely to take that next step. Just be sure you have conversion tracking set up properly.
If your goal is just to get people to read a blog post, for example, I would optimize for clicks.
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