I have a confession to make. I have always struggled with Facebook advertising. No matter how many guides I read, ad combinations I tried or videos I watched I just couldn’t crack the “Facebook Advertising Code”. I decided to throw out every approach I had taken previously and managed to get my cost per engagement down to just 2cents. The CPC through to my site was 11cents! While I'm not the most experienced person when it comes to Facebook advertising these are the lessons I learnt and approach I took.