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A breakdown of how Copyblogger uses LinkedIn groups to drive awareness and traffic with a direct path right into users' inboxes.

  • BH

    ben hoffman

    almost 3 years ago #

    #gold. Pure gold.
    I have two use cases immediately apparent.

    I can see this becoming a big retention channel for b2b marketers.

    The irony? I belong to no LI groups. I'm joining one now to see how this pans out.

    Hat tip to @morgan -- you guys/gals should join his mailing list if you haven't already.

  • TJ

    Tommy Jarnac

    almost 3 years ago #

    Great example of "owning a community" and making it simple with a linkedin group, instead of encouraging comments directly on the blog post.

    Advantage of reaching out to users directly in their inbox through linkedin group messages. So you get multiple opportunities to get your brand where it's most important: the user's inbox.

    Brilliant!

  • ET

    Everette Taylor

    almost 3 years ago #

    great example of how you don't need to create your own individual website to create a community. Places like LinkedIn, Google+ and even Slack are becoming great platforms to grow communities.

    • CB

      Chelsea Baldwin

      almost 3 years ago #

      But I wonder if it would have worked so well if they didn't already have their established, dedicated following they grew from their own site?

      But I can also see how this shift would foster more worthwhile conversations. A lot of blog comments are kind of generic, and even through they're not spam, they're placed there by people just wanting to get traffic to their own site. In LinkedIn, since that's not really a possibility, the conversation would be more genuine.

  • AL

    Angus Lynch

    almost 3 years ago #

    Appreciate the transparency in this article, interesting read.

  • VK

    Vinay Koshy

    almost 3 years ago #

    Great article on using this tactic.

  • SV

    Scott Vann

    almost 3 years ago #

    @morgan Thanks for sharing my article today. Much appreciated.

    • MB

      Morgan Brown

      almost 3 years ago #

      Sure thing @scottvann I've been noticing similar uses of LinkedIn groups and it was great to see someone detail the tactic so well.

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