No results found for your search
A breakdown of how Copyblogger uses LinkedIn groups to drive awareness and traffic with a direct path right into users' inboxes.
#gold. Pure gold.
I have two use cases immediately apparent.
I can see this becoming a big retention channel for b2b marketers.
The irony? I belong to no LI groups. I'm joining one now to see how this pans out.
Hat tip to @morgan -- you guys/gals should join his mailing list if you haven't already.
Great example of "owning a community" and making it simple with a linkedin group, instead of encouraging comments directly on the blog post.
Advantage of reaching out to users directly in their inbox through linkedin group messages. So you get multiple opportunities to get your brand where it's most important: the user's inbox.
great example of how you don't need to create your own individual website to create a community. Places like LinkedIn, Google+ and even Slack are becoming great platforms to grow communities.
But I wonder if it would have worked so well if they didn't already have their established, dedicated following they grew from their own site?
But I can also see how this shift would foster more worthwhile conversations. A lot of blog comments are kind of generic, and even through they're not spam, they're placed there by people just wanting to get traffic to their own site. In LinkedIn, since that's not really a possibility, the conversation would be more genuine.
Appreciate the transparency in this article, interesting read.
Great article on using this tactic.
@morgan Thanks for sharing my article today. Much appreciated.
Sure thing @scottvann I've been noticing similar uses of LinkedIn groups and it was great to see someone detail the tactic so well.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter
Use the feedback box below if you have a question, comment or general feedback.
Your feedback has been sent.
Sweet! The link has been copied to your clip boardy board!
Flash isn't supported. Please copy the link manually.