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When we first launched Hotjar, success was anything but guaranteed.

We were completely unknown, didn’t have a cent of outside funding, and were facing some well-known competitors.

Four years later, we’ve gone from €0 to €15 million in Annual Recurring Revenue and Hotjar has been installed on over 670,000 sites (!!!).

A huge factor in reaching this level of growth has been a strong belief that whoever gets closer to the customer wins.

Here are the first 3 out of the 6 ways we stay in touch with our customers and improve their experience all-year round:

🔥 The Point-of-Conversion Survey
🔥 Customer Effort Score (CES)
🔥 Net Promoter Score® (NPS)