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The higher your domain authority, the more authoritative your website. And, the thinking goes, the higher your search rankings.

But how do you go about improving your domain authority? It can be tricky to nail down. So we talked to marketers who have set out to improve their own DA to see what’s worked for them.

First, we wanted to see if we could identify some sort of average. Based on our research, the majority of marketers see a domain authority under 30. However, 34% of respondents report a domain authority of over 40.

To be clear, 30 isn’t necessarily “bad.” However, we wanted to dig deeper into the things that are helping 34% of respondents see a domain authority over 40. Here’s what we learned.