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“Dropbox Acquires HelloSign for $230mm,” the headline read in my push notifications.

It was a momentous achievement for their team.

When we first started working with HelloSign
👉 They had just raised their Series A
👉 They were on a path to rapidly expand their eSignature solution

Over the previous 17 months (and to this day)
📈 1,308% growth in targeted organic traffic

They were also rolling out HelloWorks, and moving upmarket with HelloSign integrations and API. There was a lot to do and a lot of content and strategy to figure out.

Nearly all SaaS companies have straightforward goals for their content marketing:
1️⃣ Drive product sign-ups and trials
2️⃣ Everything else -traffic, brand awareness

HelloSign is no different.

We used ‘The Optimist SaaS Content Marketing Framework’
🔸 Pre-funnel content: targeting the Right Buyers

🔸 Top of the funnel content: helping prospects solve problems
✒️ Social-viral content (Thought leadership)
✒️ Evergreen content
✒️ Linkbuilding content

🔸 Middle of the Funnel Content: Driving traffic to product pages
🔅 Case studies and product content

Bottom of the funnel content: converting prospects into customers

Read the case study

  • GR

    Gigi Rodgers

    7 months ago #

    First, they got acquired?! Whoa!
    Second, that scale is insane! Well done!

  • GI

    Gabor Imre

    6 months ago #

    Awesome case-study and I'm working on a similar project for a specific nich with strong competitors, so really appreciated your work to put this together Jason.

  • ER

    Emili Rose

    6 months ago #

    it interests me too