You've probably heard about heat maps already. Basically, they're tools that allow you to visualize your web visitor's actions (where they click/look at) so you can make data-driven decisions on what to change on your website to improve conversions. But how do they work? How do you make the most of all that data to make the right decisions? This guide will go over those exact questions by showing you how heat maps can answer these 4 main questions that will boost your site's conversions: 1. Are Visitors Clicking On Images More Than Your Call-To-Action? 2. Are Visitors Clicking On Your Navigation Bar Too Much? 3. Are Visitors Clicking On The Wrong Button? 4. Are Your Visitors Not Clicking At All? Check out the full in-depth guide to learn how to use heat maps and what to do with the information.
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