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In Facebook Ads for B2B, Soso Sazesh of Growth Pilots teaches us how to run profitable social ads for B2B companies. The chapter gives us a look inside Gusto's Facebook campaigns to prospect millions of potential users.

  • EK

    Eyal Katz

    over 1 year ago #

    I was really excited when I saw this post. Finally something about b2b saas and social media. What a disappointment. The case study is deep and talks about various aspects of how to use Facebook as an acquisition channel for b2b saas but no case study: No actual figures, No insights as to what worked better, No insights with regards to success or failure whatsoever.

    Could have written the same post as "How to do Facebook advertising for b2b saas" without the Gusto reference.

  • SS

    Soso Sazesh

    over 1 year ago #

    Thanks for posting! This was a lot of fun to write in collaboration with Gusto and Clearbit. I hope this helps other B2B SaaS companies trying to scale their paid social advertising.

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