Brands are growth hacking their Twitter followers via popular and highly engaging tweets that come from other brands or people i.e. "Twitterjacking". A great example of Twitterjacking was during the #GRAMMYS and #Oscars where other brands latched on to one tweet and harnessed it to take advantage of massive interaction. Twitterjacking, and Hashtag Hijacking, can be a bad thing and sometimes even controversial.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter