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Brands are growth hacking their Twitter followers via popular and highly engaging tweets that come from other brands or people i.e. "Twitterjacking". A great example of Twitterjacking was during the #GRAMMYS and #Oscars where other brands latched on to one tweet and harnessed it to take advantage of massive interaction. Twitterjacking, and Hashtag Hijacking, can be a bad thing and sometimes even controversial.

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