FOMO is an incredibly powerful emotion. No one likes to be left out of something exciting, valuable or new. Everyone wants to be on the invite list, first in line, or in-the-know when it comes to new and trendy products. That's why FOMO is so powerful for retailers. FOMO is an appealing way to push your customers to click “Buy” again and again. The hard part is authentically and powerfully creating that emotion. Buyers today are savvier than ever, and so what used to work eventually gets tired and doesn’t elicit excitement anymore. Instead, you have to try some new tactics to evoke that elusive emotion. Here are a few ecommerce marketing strategies that can create FOMO for your buyers so they become your newest loyal customers.