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If you’re building a mobile app, you want to embrace continuous deployment. Releasing small batches of code as soon as they’re ready is much less risky than big feature releases. But achieving the speed needed for CD is tough in mobile. You have to rigorously QA even small changes before fully releasing, or you risk deploying buggy code that breaks. What complicates matters further is that updates have to be approved by app stores before you can deploy them into production, slowing your pace even further The key is finding a way to build a culture of constant deployment around these constraints. Feature flags provide the agility needed for constant, high-quality deployment. They allow you to launch features in real-time to a subset of users so you can quickly and safely resolve potential issues before fully releasing to all users.

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