Jennifer Chong and Roman Khan saw a clear gap in the market and set out to change an industry by raising capital and launching their business through crowdfunding: firstly on Indiegogo for $180,000 and then for a further $360,000 on Kickstarter. They just finished their first year of sales with $1mUSD in revenue. Passionate about their brand ethos, they are proud co-founders of Linjer, a direct-to-consumer maker of ‘minimalist leather bags without the luxury markup’. They sell their bags for about a quarter of the price that luxury brands will sell them for and are able to do this by selling direct-to-consumers, allowing them to cut out middlemen, store front costs, and excessive marketing spend. On this episode, Jennifer and Roman walk us through the dos and don’ts in the art of crowdfunding as we detail their insights and experiences with both Indiegogo and Kickstarter. We also touch upon brand, the next steps to their growth, and promotional tactics such as blogger press outreach and scaling awareness through the media.