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Chatbots are popping up everywhere. In every industry and on every website.

But why? Why are all of these businesses moving to chatbots, and should you do the same?

This article takes a look at a chatbot case study - Expensify, where a chatbot boosted their free trial opt-in by 500%. We'll examine the "why" behind chatbots as well as give you a walkthrough of implementing them for yourself.

Let's dive in.

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