Over half of all B2B companies cite email marketing as their most effective marketing channel for generating revenue, according to BtoB Magazine. Would you agree? If your business is failing to maximize email marketing’s potential, a lack of automation may be to blame. Automated email marketing makes it easier to manage all your targeted email campaigns through one centralized service. And since triggered emails are the result of customer activity, these emails tend to have both higher open and click through rates. Are you currently utilizing email marketing automation?