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Over half of all B2B companies cite email marketing as their most effective marketing channel for generating revenue, according to BtoB Magazine. Would you agree? If your business is failing to maximize email marketing’s potential, a lack of automation may be to blame. Automated email marketing makes it easier to manage all your targeted email campaigns through one centralized service. And since triggered emails are the result of customer activity, these emails tend to have both higher open and click through rates. Are you currently utilizing email marketing automation?

  • AY

    Alex Yong

    almost 5 years ago #

    As long as a sender doesn't use "donotreply" I won't have a conniption fit. "donotreply" is offensive --and if that offends you, well, that must mean you use it.

    • BH

      Brian Hughes

      almost 5 years ago #

      Lol, Alex, tell us how you really feel. I’m just messing with you. :) I feel the same way.

  • MS

    Marisa Sanfilippo

    almost 5 years ago #

    Thanks Brian for another great article! I have to admit ... marketing automation is something I don't utilize nearly as much as I should. Love the idea of scheduling an auto follow up email!

    • BH

      Brian Hughes

      almost 5 years ago #

      You're welcome Marisa! Thanks for reading and for your feedback! yes, you gotta give it a try. let me know if I can help you in any way.

  • KH

    Kristi Hines

    almost 5 years ago #

    Love it Brian! I just signed up for Active Campaign - their automation workflows are awesome!

  • GB

    Gennady Barsky

    almost 5 years ago #

    Nice tips!

  • FL

    Feng Liu

    almost 5 years ago #

    pretty nice tips, i just started using email marketing automation at mailchimp.. pretty neat

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