I personally haven't seen a lot of great content on e-commerce content marketing (w/ results)), so since this is a case study that shares what's been working on a real client, I thought I'd share.
"We recently wrote about how we helped a retail client generate six-figure sales from an eCommerce buying guide in the home improvement industry. However, buying guides are not the only content on their site that brings in valuable revenue.
On the same site, eCommerce blogging has assisted in over $40,000 worth in sales so far this year. This means these visitors are reading a blog post at some point during their purchase journey.
In addition, many of the site’s top landing pages are blog posts, making their blog a valuable SEO asset.
In this piece, we’ll talk about some of our best practices for a high-performing eCommerce blog — the same ones we used to help our client generate revenue."