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“Snackable” is a buzzword that has come to embody short form video, blogs, and social media posts. This term sounds silly and runs the risk of being misinterpreted. Good snackable content is not:

-“The junk food” of media – addictive and unsatisfying
-Condescending
-Superficial

Instead, snackable content should be:

-Quickly consumable – whether it’s 5 seconds or 2 minutes, it needs to be short enough to cater to platform rules, mobile usage, and attention spans
-Substantive – should be of high quality and value to the viewer
-Inspiring – should make people feel something

Thinking about this framework can help you make your marketing videos a treat to watch. Let’s break down the characteristics of successful snackable content.

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