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Product page copy is something that, generally, gets ignored. Not just the content, but how it is formatted. In this study 3 part study from ConversionXL Institute on eCommerce product pages (part 1 here, and part 2 here), we wanted to explore how elements of a product page affect users’ visual and value perceptions. This experiment looks at how users view a page and read product text descriptions when the text format changes.

  • SM

    Shanelle Mullin

    almost 4 years ago #

    I'm bias, but I'm a big fan of the work Ben and the rest of the research team are doing. They're busting CRO best practices left and right.

  • CZ

    Corey Zeimen

    almost 4 years ago #

    It's nice when people actually care about this stuff in the first place as well and optimize for it ;)

  • TW

    Tracey Wallace

    almost 4 years ago #

    Knocking it out of the park again, guys. This original research is well-presented and honestly, just so needed in the industry. You're making the lives of ecommerce managers around the world easier :)

  • LT

    lila twehous

    almost 4 years ago #

    Very well written about the product page where we make mistakes. I also believe it's the less attractive field for the customers. Hope, this techniques would bring some changes.

  • CE

    Christian Eland

    almost 4 years ago #

    very nice indeed

  • JB

    Jenna Brandon

    almost 4 years ago #

    Product specification is beneficial not only to the buyers, but to the marketers as well as adding more information provides an opportunity of more relevant keyword usage. Moreover, highlighting important keywords gives the search engine more clear signal of what a page is about.