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Since your audience is open to connecting and receiving email from you, it’s important to put this valuable tool to good use as you build your marketing strategy.

The best way to avoid being sent to spam is to … well, avoid acting like spam.

In order to make sure your email marketing efforts are effective, you need to ensure your prospects are receiving your messages. That means understanding email spam filters and figuring out how to avoid being trapped in them. Here’s what you need to know.

  • ML

    Mark Lindquist

    10 months ago #

    Wow, really useful article. Most normal people don't use most of the words you mention, but some actually seem ok: free, free 30-day trial, special deal, visit our website, etc. I can see how they're spammy, but I can also see how real companies would use them in genuine emails.