Since your audience is open to connecting and receiving email from you, it’s important to put this valuable tool to good use as you build your marketing strategy.
The best way to avoid being sent to spam is to … well, avoid acting like spam.
In order to make sure your email marketing efforts are effective, you need to ensure your prospects are receiving your messages. That means understanding email spam filters and figuring out how to avoid being trapped in them. Here’s what you need to know.