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Digital marketing agencies are good at content marketing, right? Well, yes – apart from when it comes to marketing themselves.

We know that content marketing generates approximately 3 times as many leads as traditional outbound marketing, but costs about 62% less. This explains why many businesses increase their content marketing budget every year.

However, many digital marketing agencies are still struggling to figure out how to leverage content marketing for lead generation. And rather than crack the code, they focus on other channels.

According to the 2018 State of the Digital Marketing Agency report by Wordstream, most agencies depend on referrals and upsells to acquire new clients, while only 11% are really leveraging content marketing.