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Learn how “SpringSled” ,yet just another project management tool, got over 138,000 users to sign up before even launching using these three hacks:
Great article @roypovar,
It's a great execution of referral marketing by SpringSled.
Make it as easy as possible to refer, show progress and provide incentives.
Agree, very simple in theory, but getting everything right... takes talent :)
Hi Roy, they did a nice job with the messaging. Do you know if they used something like launchrock or kickofflabs for handling the page, the outgoing emails, and affiliate link tracking? interested to know more about the tools underneath it :-)
Also @roypovar signed up to your blog, look forward to read your updates!
Just checked online. THe Springsled landing page is still active:
And it's remarkably unedited from the one from Untorch from which it also uses the tools to make the page happen.
I think what they did really well with the viral loop was set a number low enough (5) that it felt achievable to win. A lot of people, we see, at KickoffLabs try and set a number at 20... and a lot of people won't share for that bc it doesn't feel like they could get 20 people... and most of them can't.
But just about anyone can get 3-5 friends to do anything.
Totally agree, you can even ask 5 small favors. You can't ask 20 :)
Reminds me of Harry's success with their pre-launch sign up page. Would love to see data on the conversion rate from visit to successful referral, 5 referrals, etc.
Great insights on the viral loop.
Nice post @roypovar and your blog has got pretty good stuff too. Signed up :-)
Do you think SpringSled being a project management tool worked in its favor? I think lot of us, including you & me, are open to new management tools who promises simplicity. So when SpringSled jumped in with that promise along with well engineered viral loop, we gave in :-)
I think that it's part of the brilliance. It's the right market for it. It taps into the right audience with the right features
Does anyone know of some free software that a non-coder like me could implement to generate/track those unique referral links?
For what platform?
@roypovar No platform (I think).
We have a basic php landing page/thank you page.
This is a really great article from Tim Ferris including codes for referral programs. Might be what you need: http://fourhourworkweek.com/2014/07/21/harrys-prelaunchr-email/
www.untorch.com -- from the producers of SpringSled.
untorch.com ! That's the tool that got SpringSled all of those sign ups.
The emails nailed it for me. You guys pulled off a very old stunt in a beautiful way. How and where did you market your landing page?
I wish I could help you there :) I just did the step by step breakdown of the process
Good read @roypovar! I'm curious, is the SpringSled tool any good? Or has it not been released yet?
It's pretty nice. I'm still using my Asana / Trello combination.
@roypovar got some useful insights from this article.
Great article @roypovar. I just implemented this week the solution they used on my own Startup as I was invited to their Beta. I offered the same incentive. 5 referrals for 6 months free access.
Will see how it goes :)
Great read and good work putting that together.
The cynical Brit in me makes me wonder if the signup count is accurate though.
Let's assume that people behave like sheep and will take something more seriously if it's already well supported (eg. a high Facebook like button count encourages you to click the button).
Then, surely there's a good chance that launch pages like these artificially inflate their numbers.
There's a growth hack in itself ;)
Hey Alex, I'm on the SpringSled team and can assure you that the count is accurate.
Also, we didn't start displaying the count publicly until we were at about 130,000, so social proof did not play a role up to that point.
Thanks for chiming in. Could you tell us a bit about how and where you initially marketed the landing page?
Where did the initial "seed" users come from?
I think Jeff can tell your more about it :)
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