Deep links have grown increasingly common in recent years, and for good reason. Deep linking allows URLs to take mobile users from anywhere on the web to a specific screen within an app. They seamlessly bridge the gap between websites and apps. Apps that implement deep links have been shown to acquire 2x retention over 30 days, so it’s no surprise that mobile marketers are making good use of this tool.
Idea to test from this article (clicking on idea title will provide more details)
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter