ConvertKit was three years old and was generating $70-80k a month in revenue. It had grown pretty much organically — promoted by word of mouth, especially by influential bloggers. No one at ConvertKit had solely focused on growth until Darrell Vesterfelt joined the team. Darrell's job was to find one thing he could focus on to grow ConvertKit’s user base and monthly revenue. That one thing — as it turned out — was webinars presented in partnership with ConvertKit affiliates. What follows are Darrell’s hard-earned insights and the step-by-step approach he used to help ConvertKit grow monthly revenue from $98k to $625k — in just 12 months, by placing the majority of his focus on webinars.
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