Both content marketing and content strategy complement each other in a way that both needs each other to run a successful campaign. But both are not the same thing and has a difference that you need to learn before you layout a marketing campaign.
What is content marketing and what is content strategy?
Today, no one likes to see an ad in between their internet browsing. And, instead, they pay money to escape from the ad and watch, listen or read the thing smoothly without any interruption. Therefore, if you want to show up your brand in front of your customers then nothing can be better than reaching to them organically.