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have a friend who is a passionate FC Barcelona supporter. Once, when his team lost, I found him in the kitchen wiping tears off his face. So I asked a logical, or so I assumed, question: how did he become a fan? My friend stopped crying and visibly concentrated. “I think it all started when I bought the FC Barcelona T-shirt”, he finally said. I kept wondering: “So first you bought a T-shirt and then you became a fan?” He nodded.

This case perfectly illustrates the principle I want to talk about in this post.

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