At Tars, we are huge fans of the coworking space concept. We find that sharing a common workspace with dozens of innovative companies, run by insanely smart people helps us build a better product and provide better service.
The one place that we feel the co-working industry as a whole could improve, however, is in the discovery process.
When we were looking for the right co-working space ourselves, we found that co-working space providers often use un-engaging landing pages on their Google Ad campaigns to generate leads. We have also found, working with our clients, that such landing pages yield subpar conversion rates that could be significantly improved using a conversational landing page.
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