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Closing mortgage leads takes a long time⏳ and that’s killing your loan origination business😖

Why Does It Take A Long Time to Close Mortgage Leads?

So you have a bunch of lead generation channels set up to bring home buyers into your marketing funnel. Homebuyers come through these channels at a pretty steady clip and everything seems like it’s going smoothly until suddenly it all grinds to a halt.

When leads come into your funnel there is pretty much just one hurdle that they have to overcome to convert into a paying mortgage customer but that hurdle is a big one and it’s one you are familiar with.

The 1003 form.

We looked into why this was the case and found a way to fix it using chatbots🤖

Check out the full story below👇