Closing mortgage leads takes a long time⏳ and that’s killing your loan origination business😖
Why Does It Take A Long Time to Close Mortgage Leads?
So you have a bunch of lead generation channels set up to bring home buyers into your marketing funnel. Homebuyers come through these channels at a pretty steady clip and everything seems like it’s going smoothly until suddenly it all grinds to a halt.
When leads come into your funnel there is pretty much just one hurdle that they have to overcome to convert into a paying mortgage customer but that hurdle is a big one and it’s one you are familiar with.
The 1003 form.
We looked into why this was the case and found a way to fix it using chatbots🤖
Check out the full story below👇