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At the end of 2016, it was noted that Amazon was testing Google’s paid product listing ads (PLAs). If ecommerce giants like Amazon decide to start dominating paid results, is there anywhere left for smaller ecommerce sites to gain visibility?

In this article we raise the wider question; if aggregators make moves to capture more share of voice via SEO/SEM channels, what can smaller SMEs do?

We've raised some tips but would love to add some more in from the community.

Look forward to your thoughts!

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